Email marketing objectives are statements that are used to achieve target through electronic media communication that may include product sales, brand recognition and customer engagement level. Objective of email marketing includes direct sales, product awareness, brand recognition, list building, and relationship building.
Direct Sales Objective:
Drop mail offers and generate orders. This is definitely going to increase the sales revenue.
Get people to visit your web pages. This is going to give major impact on your sales.
You can notify people about the availability of the products that they may need.
Lowered Marketing Costs:
Email marketing can cost much less to generate sales and leads than other marketing programs. This includes reduced media cost, mailing cost, and response process.
Keeping your name or products fresh in the minds of people.